Very few people I know still use it the way we all used to." "The only time you ever hear about Tumblr anymore is when people talk about the day it 'died' due to the NSFW ban. I was frustrated and sad," Harper told Business Insider. "I'd spent so much time and energy accumulating my own fun little community of a few thousand people. Freelance artist Robin Harper, once a frequent Tumblr user, said the porn ban led to Tumblr's "almost immediate fade into obscurity." Several users who were active in some of Tumblr's largest communities told Business Insider their once-beloved platform has since become irrelevant, and has faded from their lives in the last year. The number of users visiting the site, and the amount of time they spend on it, also declined from 2018 to 2019. According to data provided to The Atlantic, Tumblr's number of unique monthly visitors decreased by more than 20% in 2019. Since the ban, Tumblr has been bleeding users. This post from Tumblr shows how the "porn ban" policy has a long way to go.īut Tumblr's imperfect machine-learning algorithm only poses a problem for those still active on the platform. The new rules, likely put into place as a direct response following Tumblr's temporary removal from the App Store after child porn was discovered, have impacted the community in ways the company may have not anticipated. Even Tumblr's announcement about the porn ban was marked as NSFW. Under the new policy, pictures of breakfast, anime, and memes were flagged. The flagging of Vintrove's posts is only one of the many examples that demonstrate the state of Tumblr's controversial porn ban a year after its implementation. Under Tumblr's new policy, users are not allowed to post any not-safe-for-work (NSFW) content: that includes nudity, pornography, and media showing "real-life human genitals or female-presenting nipples." In each subsequent re-post of the photo, Vintrove included the notification from Tumblr alerting him to the NSFW policy violation. Then again.Īll four of Vintrove's posts were flagged by Tumblr as "sensitive" content, meaning the platform's algorithm had decided his posts were in violation of its "porn ban" enacted one year ago, on December 17, 2018. He posted a photo of a spool of thread to Tumblr. It often indicates a user profile.Įarlier this year, a freelance artist named Vintrove took to the blogging website Tumblr to try out an experiment. Account icon An icon in the shape of a person's head and shoulders.
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